Tech giant Google promoted its latest AI product, “AI Mode,” directly on its homepage Doodle on Tuesday. This move comes amid growing competition from emerging AI companies like OpenAI (ChatGPT), Anthropic (Claude), and Perplexity AI.
What is Google’s AI Mode?
AI Mode is Google’s advanced chatbot-like feature designed to answer complex user queries more effectively. It was first rolled out in March 2025, integrated alongside standard search results.
Users can ask questions using:
- Text
- Voice
- Images
This feature is powered by Gemini, Google’s flagship AI model, which helps deliver detailed and accurate answers.
Why Did Google Feature AI Mode on the Doodle?
Traditionally, Google’s homepage Doodles are used to celebrate historical events, culture, and notable figures. However, this time the company used its Doodle space as a fun promotional spot for AI Mode.
An animated image appeared on both the Google homepage and Chrome landing pages. Clicking on it took users directly to AI Mode. The Doodle also included a share button to encourage users to post it on social platforms.
How Does AI Mode Benefit Users?
AI Mode aims to help users get answers to complex queries that might normally require multiple searches.
According to Google:
“Search whatever’s on your mind and get AI-powered responses.”
This makes information retrieval quicker, smarter, and more interactive.
A Major Change in May
In May 2025, Google replaced its iconic “I’m Feeling Lucky” button with a shortcut to AI Mode. This is a rare change, especially on a page that has stayed mostly the same for years — highlighting how seriously Google is pushing its AI products.
In Summary
With “AI Mode” now front and center on its homepage, Google is signaling that AI is no longer an experimental feature, but a core part of the search experience. The move helps more users discover the tool while showing that Google is stepping up its game against AI competitors.
